Full-time | In-person | San Francisco
$120K - $160K | 0.3% - 0.7%
About Reform
At Reform, we’re building an AI-first platform to redefine the software foundation of global trade. Today’s global supply chain runs on outdated systems, spreadsheets, and manual processes — creating friction across every shipment, contract, and invoice. We’re rebuilding this infrastructure from the ground up.
The role
We’re looking for a Marketing Lead to define and execute Reform’s marketing strategy. In this role, you’ll have direct ownership over how Reform is positioned, discovered, and adopted. You’ll work closely with our founders, customers, sales, product, and engineering teams to translate deep customer insights into compelling narratives, scalable growth channels, and durable demand.
Responsibilities
- Own Reform’s end-to-end marketing strategy, from messaging to execution across channels.
- Develop a deep understanding of our customers and translate their pain points into clear, differentiated storytelling.
- Define core narratives, ICPs, and use cases across sales materials, demos, and outbound.
- Partner closely with sales to drive pipeline via demand generation and high-quality content.
- Create and manage content across formats: website copy, case studies, blog posts, LinkedIn posts, presentations, and event materials.
- Experiment with and scale new acquisition channels.
- Represent Reform at conferences and industry events as we grow.
Qualifications